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Bücherecke: The Internationalization of Firms. Case Studies from the Nürnberg Metropolitan Region

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The Internationalization of Firms. Case Studies from the Nürnberg Metropolitan Region


Dirk Holtbrügge, Helmut Haussmann
Band 7, 2. Aufl., 267 Seiten, engl., Paperback
Erscheinungsjahr: 2017
ISBN: 978-3-95710-098-6
Verlag: Rainer Hampp Verlag


Kurzbeschreibung:
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive family-owned firms and hidden champions, have their headquarters here.

This volume contains 17 case studies of companies based in this region and their international operations. The scope reaches from the early internationalization strategies of the Tucher in the Middle Ages to the con­sequences of the Brexit on current business activities. The case studies cover an extensive range of industries, from high-tech and industrial sectors to service providers, non-profit organizations and university spin-offs.
(Quelle: Rainer Hampp Verlag)


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